Coway Exhibition 2014
Trade shows can help grow your companies success
If your company is looking into expanding your coverage or wanting to gain a better market share, bringing your company to an industry trade show can be one of the most effective ways of achieving those goals. There are a number of trade shows that span across the United States across a number of different industries and sizes. Some trade shows are small and relatively cheap to get a spot in. Others are quite large and require a bigger trade show exhibit, which of course requires a larger financial investment but have the perk of usually resulting in more exposure.
The smaller trade shows usually consist of a large number of companies who pay a lower sign up free and bring smaller exhibits. These exhibits can be rather diverse but usually consist of smaller stands such as a tabletop display or table covers. This entails a small stand made up of a table and a small tent like covering with a few signs with the company name and other information, which are usually easy to attach and detach making them perfect for use among a number of different trade shows.
Some trade shows will provide a tent like display, usually called a pipe and drain, which is just a basic metal frame that can hold a few signs but not too much weight outside of the signs. For those trade shows which do not provide this kind of set up, the company will have to bring their own. This makes the sign up fee cheaper and if your company plans to do a number of trade shows throughout the year it might be a good investment to go ahead and buy your own display. This gives you the freedom of buying a display which is able to hold a bit more weight, or find one that is more customizable in order to design a trade show exhibit which is more likely to stand out and grab the attention of the people passing by.
No matter if you bring your own display or work with the materials provided by the trade show, having plenty of banners and information over your company and the products or services your company provides is extremely important. After all you are there to show off your company so it is important that you do it right and do not skip on any of the important factors, which can really improve and make the difference in your trade show experience.
If your company is looking into the idea of going to a larger trade show, it might be worth the extra expense of hiring a professional consulting company to help with the design and construction of a customized trade show exhibit. These companies have a vast pool of information on what kinds of stands generally get the most attention and success at different kinds of trade shows across different industry platforms. Their knowledge and experience can help you feel assured that your trade show booth will be the best it can possibly be.