At Just Unique, we understand the importance of having an overall strategy for your business. A well conceived strategy can help you define precisely where your business will go and how it will get there. A good strategy will build leads, bring about conversions, and produce revenue. It will give you measurable indicators of success so that you can refine your tactics and increase your bottom line.
Here’s how we begin to create a killer marketing strategy for your road show:
1. Define Your Company and Goals
We like to call this our “Needs Analysis”. We want to know everything about your business—what your company does, your history, your target market, and most importantly your goals for the future. All too often businesses rush into running exhibition without clearly answering each of these questions. Defining who you are as a company and knowing your goals helps us begin targeting your message and keeps your marketing on track.
2. Lay Out Your Currents Assets
You may be a brand new business starting from scratch, or you may be an established business and already have certain pieces of a marketing strategy in place. You need to work with marketing strategies you are currently running. In fact, you need to have a good evaluation of your current set-up, and recommend changes or additions that may give you a serious edge on the competition. Knowing what you have in place and what you are missing helps you to plan for a success exhibition.
3. Plan The Strategy
We can now lay out the plan and recommendations on how to move forward with the road show. This may include specific marketing tools, such as a promotion, or something to give away. Our focus is not on these tools, rather the overall strategy that will help you begin attracting leads, converting, and ultimately increasing your revenue.