Trade show items (or giveaways) are an important part of the trade show experience. Trade show items represent a strong opportunity to promote your brand essence, your new products or existing products, and they can create powerful leads for your business. Surprisingly, you do not need a huge budget to get the right trade show items for your business. Sometimes, it is the inexpensive trade show items that leave lasting impressions and with a little creativity you can do just that. Remember that functional gifts are always a great idea because they are gifts that the customer can use on a daily basis, not something “gimmicky” that they will probably throw out and forget.
Here are a few ideas on what trade show items you can offer your customers in order to promote communication, send your business’ message and make them aware of the products/services that you are offering.
1. Discount coupons
By offering price reductions to your customers for certain items, they will eventually want to take you up on your offer. Everyone likes a bargain, and we all love a sale so this is a great way to introduce a new product or to increase the sales for existing products.
2. Free offers
Buy one, get one free! Buy this widget, get this other widget for free!
3. Free samples
If you want to present a new product at a trade show, you can choose to offer free samples of your products. This way, you can persuade people to try out your new product, have immediate feedback and all at a low cost per unit.
4. Imprinted items
It’s a great idea to give away functional items with your company information on it. That way, each time the customer uses that item, they are looking at your company name and brand. It’s a great way to keep your company at the forefront of your customers mind. Plus, your customer is really happy to have something for free!
Some cheaper imprinted items include:
If you’re trying to save money, don’t just give away these items to just anybody that walks by your booth. Try to give them to the people that actually stop in, look around for a bit, and maybe ask you some questions. These people are interested, and will be the ones to phone you up because your magnet is on their refrigerator.
In conclusion, giving away free stuff really works, and it doesn’t have to cost you the world.
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