Most often, it is the visual appearance of a trade show booth that attracts flocks of potential clients and curious eyes to a particular station. Every element of a display must complement one another in order to highlight the trustworthiness and knowledge of trade show booth owners. The advantage of using trade show table covers is that, when properly chosen and displayed, an extra edge can be achieved. When choosing a table cover, there are basic characteristics to take note of, which includes the size, shape and style.
Different Styles of Table Covers
When dressing your tradeshow display, you should know that a standard table cover will take care of all four sides of a table. The two main sizes offered include 6 and 8 feet options. Most table covers measuring 6 feet will cover a 6′ x 30″ x 30″ table, leaving 2″ between the floor and the fabric.
There are also table cover selections that cut down on the costs of a purchase, offering coverage on only the front and two sides of a table. Often referred to as an economy table cover, the back portion of the table will be exposed. This may prove beneficial for individuals that may need easy access to items stored underneath the table, including extra flyers, promotional demonstrations, as well as freebies.
Some of the details to look for when purchasing a table cover style include durability, flame-retardant materials, and machine-washable and dryable properties.
Understand the Importance of Color
The style of a table cover is also expressed through the rainbow of colors offered. Often, the standard colors in most companies include silver, black, royal blue and white. The color style, surface texture, as well as fabric, enhance the presentation of these colors. Your table cover could showcase glossy colors on a smooth surface or utilize a velour surface with textured colors. A velour surface usually looks great with shades of gold, purple or burgundy.
The main color of your table cover should reflect and represent your company. One way to accomplish this is to choose a table cover that incorporates the colors of your company logo. When reflecting the theme of your trade show display, you might want to use associative colors. For example, if you are selling a cider press to the public, you might want to utilize the colors of autumn (brown, orange and yellow). Bright table covers are also sure to catch the attention of a passerby.
When choosing the material that your table cover is made of, you should focus on the relevant characteristics of available fabrics. The best selections are lightweight and flame-retardant, as well as offer wrinkle resistance and easy care options. A popular choice for trade shows is knit polyester, which offers great indoor and outdoor use. Knit polyester is wrinkle resistant, lightweight, naturally flame-retardant and can be placed in the washer, tumble-dried and ironed.
Additional fabric choices include:
Denier Nylon: This sort of fabric is waterproof, which is great for outdoor trade shows and for product demonstrations that may cause a mess. With careful rolling, wrinkles are minimized. The appearance and strength of the nylon table cover lasts throughout the years. Washing is quite easy, with a simple swipe of soap, water and a brush.
Reinforced Vinyl: Although a bit bulkier and heavy, this material offers extra protection for both the table and the contents stored beneath. Additional details include a water-resistant body, easily washable, as well as minimized wrinkles with easy care.
Twill: With this 100% polyester fabric, this popular choice provides convenient durability, as well as wrinkle free characteristics. It is lightweight and offers a smooth appearance. For those who wish to present the look of suede, choose cameo, which is also 100% polyester.
Enhancing Your Table Covers
Once you’ve picked out the color/colors for your table cover, you may choose to add a little enhancement to your presentation. Applying a design to your table cover fabrics is fun and attractive, as well as providing an extra boost of advertisement. Some of the most common additions to a table cover are the screen print of a logo or slogan. More advanced selections include complete scenes that resemble a painting. Let’s say you are promoting a luxury bubble bath product. You may want to present an image of someone relaxing in a tub full of bubbles. This is sure to stand out at any trade show.
There are other ways to emblazon your logo or graphics onto a table cover. For knit polyester, DyeLux prints can be used, which can also add great photographs. Vinyl table covers call for ink jet printing, as well as a heat transfer method. Appliqué offers designs through additional fabrics that are sewn on. Sometimes, embroidery is also used with appliqué. Dye sublimation offers an effective process for the addition of full-color pictures and logos on some fabrics.