Coway is participated in Home DEC Exhibition that held at Kuala Lumpur in 2013.

Planning and Designing your Exhibition Stand

Investing your time and money to display your product at a trade show or exhibition can be rewarding both as an experience and financially. If you are going to invest though, you want to make sure you design the best stand you can for your budget and purpose.

The main attributes you want for your stand is that it stands out amongst all your competitors, it has to be appealing, comfortable and most of all functional. You want to display your products and inform your potential customers in the most efficient and eye-catching way possible.

The best way to achieve this is to make a plan of what you’re trying to achieve, then contact your chosen professional exhibition company who will get their designers to draw up an initial floorplan and design from which they should produce drawings and a 3D concept. From this you will be able to see exactly what your stand will look like and where everything will go including flooring, electrical, lighting, storage space and even signage.

A professional exhibition design company will help you to design a functional booth which will allow you, your staff and customers to manoeuver around it easily and which is also an attractive and professional showcase for your products or services.

Depending on your budget, you can have the exhibition stand designed and built from scratch or you can use pre-designed modular booth walls and fixtures. A good exhibition design company will be able to recommend the best booth materials which they will know from experience are sturdy, light weight, easy to assemble and good looking.

Even if using modular components, you can get your exhibition stand designer to come up with something unique by re-structuring some of the pieces to accommodate your products and by replacing some of the wall panels with full colour graphics. A good exhibition stand designer will know the best materials and modular options to use.

The design professional will also know the trade show venue and any special booth requirements the venue may have and be able to adapt your design accordingly.

Your exhibition company should also be able to advise on the best equipmentyou’re your stand including lighting, video equipment and computer hookups… all important considerations when designing your booth. Most of all your product displays need to be prominent, attractive and well lit.

Your exhibition stand should be designed to keep your prospective customers staying around as long as possible without feeling trapped. Exhibition stand designers will know the best colours, lighting tricks, furniture placement and fixtures to create a comfortable atmosphere. If the atmosphere is correct your visitors will take a good look around your stand, take your brochures and listen to your sales presentations. An exhibition stand should be a work of art, but it also needs to be functional. A well designed exhibit is a powerful business tool.