Use Your Imagination & Attract Attention

When you plan to have a stand at an exhibition or trade show, you want to attract attention to your business. The aim is to generate new sales leads and start new relationships with customers, suppliers, and industry members. Expanding your network is the key to ensuring your business exhibition stand is a success. In order to achieve this, you need to put plenty of thought into planning the best exhibition stand that will leave a lasting memory for people who attend the trade show.

Hiring an exhibition stand specialist to help you to coordinate an imaginative theme using the exhibition furniture, signage, display cases, and technology can help you to bring together all the elements of a successful exhibition stand guaranteed to attract attention.

Use your imagination to capture the imagination and hearts of people passing by your exhibition stand. A good theme that has an interesting slogan and an element of surprise will always be memorable. Technology has allowed exhibition furniture makers to create furnishings to suit almost any theme you can imagine, so you can have a stand that takes your potential customers into the world of your business.

Using fabric, lights, sound, and movement, you can create a stand that everyone wants to look at. Having a moving item, such as a rotating display case can attract attention as anyone who sees the movement in their peripheral vision will automatically turn to look at what is moving. Lights and sound elements also attract attention, while you can strategically use fabric designs to create special effects within your exhibition stand.

Colour is another element that tends to attract attention. If you can have your whole stand in one or two colours that match your company logo or branding, you will create a theme with colour. Alternatively, a rainbow of colours can also attract attention, although it is sometimes harder to create a theme that matches your branding if you use too many colours in your exhibition stand.
If you intend to give away samples or promotional products, use your imagination to create promotional products that relate to your chosen theme for your exhibition stand. At a show recently, I saw a wine company was giving away fridge magnets made to look like a miniature bottle of their wine, complete with the label. After all, the intention of a sample or promotional product is to provide an ongoing physical reminder of your exhibition stand to your customers.

Make sure your promotional product has some contact details on it, at least the website of your business as a minimum. This way, your promotional product is not only an interesting reminder of your business exhibition stand, but it gives customers a way to contact your business long after the event.

Use the entirety of your exhibition space to create your theme. Many exhibition stands do not use the space above the exhibition stand itself, but you can create some wonderful hangings from light fabrics that people will see from around the whole exhibition centre.

There are so many ways you can use your imagination to attract attention with your exhibition stand. Sit down with your exhibition stand designer to discuss options of themes, colours, signage, lights, sounds, movement, and the best use of the limited space to make your exhibition stand truly memorable.