Road Show Kiosk that we designed and constructed for Coway during their exhibition at Giant Nilai, Negeri Sembilan.

Promote and Present your product via Road Shows

Marketing is the core element of any business and with time, innovation has triggered competition in this department. Creative and Marketing departments spend their long quality hours in considering novel ideas to market or promote their business products. Amongst all, road shows has often ruled other ideas as this is one of the most direct as well as the best way to capture the attention of customers. Trade shows is more of a business trade exhibition of products or services in front of targeted interested people. It is a direct way to present and express a company’s new product or services. B2B Trade shows have little boundaries than open trade fairs as B2B Trade events are restricted for general public and is attended by either company representatives or media on the basis of their invitation passes.

A steep but a worthwhile business investment

Road show is a kind of an expensive investment but more of a valuable business road shows. This business trade event require months of planning, dedication and investment. But the question that springs into our mind is ‘Why’? The answer is evaluated and is capitulated in terms of its benefits. Trade shows are organized to target connected industries, companies and related people who are fascinated by them. This kind of business trade exhibitions advertises the product or service to the targeted market and captures their interest by featuring its prospective qualities and opportunities. It can then accelerate the revenues and growth of a company. In case of general road shows, it helps in creating brand awareness amongst broader as well as diversified public. Moreover, a road shows gives the exhibiting company an opportunity to learn latest market trends as well as competitors’ products and promotional activities. It helps them to develop competitive strategies and improve their products.

Can a business trade event like Trade show has limited scope in terms of buyers?

It needs an insight analysis to understand the scope of any business trade exhibition as B2B road shows focus on the targeted audience only. But, if such in-person meetings with this targeted and interested audience gives a chance to prosper the business by meeting new buyers or re-capturing the attention of existing buyers then it is worth every penny. Then, in future, these road show services shall become the quintessence for budding business leaders.

Plan a road show when a business needs growth

Any road show including B2B Trade show requires detailed and advanced planning. It needs thorough consideration on trade objectives; targeted group of buyers and excellent road show services. Let’s figure out the specific areas that needs preparation and arrangements:

– Understand the trade Objectives of the Business Trade Exhibitions i.e whether it is sales generation, product exhibition, meeting potential buyers etc.

– Picking up the right road show that is best for product promotion and targets the right audience.

– Forming a marketing team that has a balance of experienced as well as young personnel, who can both comprehend the business objectives and perform well at the exhibition.

– Planning on budget of trade show is extremely important as it shall help in deciding on the size of booth, marketing techniques, info-entertaining shows, number of speakers, additional marketing schemes to attract people etc.

Brief list of basic rudiments to participate in a business trade exhibition

One must make a list of infrastructure essentials that needs to participate in any trade show and involve investment. Following illustrates basic facilities:

– Booth/ space
– Trade show display items
– Telecommunication/ computer facilities
– Networking and Internet
– Promotional pamphlets, brochure etc.
– Promotional gifts/ items to attendees
– Stationery items
– Material handling etc.

In order to learn more on exhibition services, experience it as an audience and get little training on organizing a road show.