The open and wooden road show kiosk concept that Just Unique designed and built for Coway Malaysia for their road show that being held at Tesco Extra in Penang.
How to Plan A Road Show Exhibit
There are a ton of factors that need to be considered before any road show exhibit you’re considering attending. Remember that this is a fantastic way to drum up new business, further your brand awareness, and establish key relationships that could really catapult your business to the upper echelons of success. Things like which events and booths to attend and check out, how to pick and select the perfect compliment of team members to join you – even the little things like what colors to use on your road show display and the lead generation scripts you’re going to supply to your team are mission critical when it comes to pulling off the perfect road show exhibit. Sadly, most businesses attempt to wing it, or go in thinking they are prepared for the road show exhibit when they’re really not.
Here are a couple of friendly tips to consider when planning out your next road show booth for your road show exhibit.
Spend a decent amount of time perfecting your road show exhibit strategy
While most people are just jazzed up about the opportunity to get out of the office and meet peers in their industry, you have to remember that your road show booth is a critical business tool, and should be treated as such. Now I’m not telling you to go all killjoy on this operation, but before you unwind and have a bit of fun make sure that all of your t’s are crossed and I’s are dotted. If your strategy for your road show exhibit has been nailed and perfected, it’s going to show when it’s crunch time and you’ve got visitors passing up your slopped together road show booth.
Don’t be so vanilla – break away from the pack
When it comes time to actually build your presentation and your road show displays, don’t just take a look around at what everyone else is doing and build what I call a “custom copy”. A custom copy is when you basically run from the exact same playbook as everyone else, constructing another forgettable road show booth that won’t be able to capture your audience and draw in new business. Don’t be afraid to go with a new and original idea, and feel free to push the envelope a bit. I’m not recommending you go full on crazy with your road show displays, but you should definitely be noticeable and memorable if you want to stand any chance of success with your road show exhibit.
Crank up the fun and interaction factor
Look, we all know this is a business function – but people enjoy doing business most with people that they actually like. If you’ve ever been to a road show exhibit before, you know how much they tend to be complete sleepers. Everyone is trying to chase down new leads, everyone is trying to drum up business and nobody is focusing on the only thing that matters – how the prospects perceive your business. Don’t do the old fishbowl full of business cards thing, and stay away from lame giveaways like corporate pens that will get tossed in the glove box. Have a good time, draw some people in, and then crank up the participation factor with your next road show exhibit.