How to Design an Effective Trade Show Display
Do you know what it takes to make your trade show display stand out to potential customers? First of all, you must have a great display design, and experts in exhibition hire can help you create the perfect display for your business needs.
The layout of your trade show display delivers an important message, and you need to decide what will work best for this. From seating to tables to shelving to signage and lighting, you can get all of this and more when you take advantage of exhibition hire packages.
What Can Exhibition Hire Do For Me That I Can’t Do Myself?
When you decide to take advantage of exhibition hire, you know that you are getting the “whole kit and caboodle“. Trade shows are busy, and you will have enough on your mind without having the added worry of setting up your display. Let the experts take care of this for you, so you can take care of the other millions of important little details, like training your staff, gathering contacts, and speaking to other exhibitors to increase your networking benefits of exhibiting at the trade show.
Not only will your display be delivered and set up for you, you also don’t have to worry about taking everything down following the trade show, because your exhibition hire professionals will take care of this too. When you rent exhibition furniture, you don’t have the inconvenience of storing it after the trade show is over.
Important Trade Show Display Elements
Just having a booth with walls and a table and chairs is not enough to attract customers these days. If you want a comfortable atmosphere that customers will want to visit, exhibition hire professionals can help you create it.
There are a number of important elements that you should include in your trade show display, including:
Lighting – Make the most important part of your display, your product or service, stand out with the proper lighting. You can hire all sorts of lights from elegant downlights to spotlights to shine on your products or banners.
Furniture – You want your customers to be comfortable while doing business with you at trade shows, and having the right seating is essential. Other furniture items you may use include desks and tables, and you will find that there are more than enough designs to choose from that will suit your needs perfectly.
Shelving and Storage – This is necessary, not only for display purposes, but for keeping your trade show display neat and uncluttered. Consider where you store the spare box of brochures, for example. It should be out of the customer’s sight and out of the way of the staff manning the stand, but within easy reach, so that the staff can replenish the brochures on display often as customers take the brochures away.
Display Items – These include brochure racks and shelves and pop up displays. Consider which products you want to highlight at your exhibition stand and decide how best to display these products.
Signage – Your exhibition hire professional can help you to create signage that will attract customers to your trade show display. Have your designs re-produced by talented graphic artists to enhance and advertise your business. If you are using floor signs or banners, don’t forget to include stands.
Audio/Visual Displays – A great way to show potential customers that your company is up-to-date on today’s technology. Effective audio/visual display equipment includes, but is not limited to, projectors and screens, DVD and VHS displays, computers and monitors and sound equipment.
Sweat The Small Stuff!
Now, you need to decorate. Plants and flowers are always an excellent choice for creating a comfortable atmosphere, and are also an inexpensive decoration. Your signs and posters can also decorate your stand. Your exhibition hire professional can advise you on the best decorations to use.
If you offer small promotional items, such as pens, key chains and similar items, having the proper storage helps keep your trade show display neat and tidy. Small cases are ideal for this purpose.
Don’t forget table-top literature stands or brochure display cases, so printed information about your business is easily accessible to your customers.
When you take part in a trade show, you need to ensure that your customers come first, and you don’t need to worry about building a display. The exhibition hire professionals can take care of everything for you and you can focus on manning the best, most attractive exhibition stand in the trade show.
