You know that sinking feeling when your phone rings at 4 PM on a Thursday, and it’s a client who...
Blog
The Hidden Architecture of Movement: Why Most Event Planners Get Crowd Flow Catastrophically Wrong
Here’s something that’ll make you rethink every event you’ve ever attended: the average person at a trade show makes 47...
When Your Client Says “I Don’t Know What I Want” – And Why That’s Actually Your Best Starting Point
You know that sinking feeling when a potential client walks into your office, plops down in the chair across from...
The Hidden Workflow of a Professional Event Contractor: What Clients Never See
Have you ever stood in a ballroom transformed into something straight out of a magazine spread? The lighting casts that...
Why 90% of Event Budget Overruns Happen — And How Contractors Can Prevent Them
Three weeks into planning a supposedly straightforward corporate event, unexpected costs—from venue setup fees and additional power distribution to thirty...
3 Overlooked Site Issues That Can Derail Your Event
The call came at 6:47 AM. Setup was supposed to start at 7:00. The venue coordinator’s voice had that particular...