A roadshow as the name suggested, is a show that goes on the road. Besides, it is also a promotional presentation that being held in various locations. It carries the purpose to promote your company brands or products. You may choose the venue, entertainment, and attractions that you want to show in the event. Then you can hire a roadshow planner to plan everything for you.
By having a roadshow, you are able to highlight and bring to the attention of both the public and business sectors of your company information, products, services, events, promotions plus all that is good in your area and community.
Prior for you to think of joining a roadshow, it’s advisable for you to find a roadshow planner and discuss your plans and ideas to them. A reputable event planner will be able to make the appropriate suggestion and recommendation to you. Also, they will provide you with the expected expenses and brief you on the cost and time involved. With good planning, you will be clear with everything before putting your roadshow into the run and this can avoid you a lot of headache issues.
In addition, you may also want to research and know who is going to attending at the roadshow. By having the right information, you can ensure that you are targeting to the correct audience with the right services or products at the event.
The Needs to Come Out Roadshow Marketing Ideas and Strategies
The roadshow today not only captures the magic of when it was started but also the modern technology it has had to encompass over the years. Having some great marketing roadshow events can be the ideal approach to scale your marketing ideas and strategies to make customer engagement throughout the nation. If your strategies are right, your roadshow will cross all the cities and reaches a huge number of potential prospects.
1. Pick The Right Timing:
When planning a roadshow, many things need to take into consideration. But timing is the utmost important among all. It is vital to consider for the right time of the year for you to reap the most benefits from both vendors and consumers. If you are holding an event when there are many other famous events going on at the same time, then your effort and investment might go into vain. Also, always remember don’t pick a busy time of the year where nobody is having the mood to attend any event.
2. Come Out with a Theme
The theme of the roadshow should be consistent with the actual date and situation of the event. It can be combined with local innovations and different themes, and the gimmicks that attract consumers are different.
Having too many roadshows will make consumers lose their aesthetic value. Never think that you have done roadshows many times and you are not going to spend time anymore to think about the design and the theme. If you didn’t come out with a good idea, your roadshow promotions will become less effective.
There are several factors to consider in determining the theme:
- First, avoid being too commercialized. It is best for you to emphasize more on public welfare and entertainment.
- Second, make the theme easy to understand, innovative, and full of distinctive features. You can plan for some games to interact with visitors as well.
- Third, the color pages, posters, and the banner background need to be the same.
3. Choose A Right Venue:
Don’t try to save when choosing the venue. It is definitely worth the extra money for you to spend on your exhibition booth for great location or booth placement. This will ensure that the location you pick is one where people will come or pass by, no matter rain or shine!
4. Don’t Be Too Aggressive At First
When first doing your roadshow, it is best to start small and gradually work your way up. For example, you may start with a small exhibition booth in the area you are familiar with, and then gradually expand to other zones, across the country, and finally going abroad.
5. Create Awareness
It is best for you to create as much awareness as possible for your up-coming roadshow with the use of free promotional tools like social media sites, blogs, classified, etc. You can also do some early birds promotion or giving a certain discount to a customer who helps to promote your events to their friends.
6. The Activity Ideas
- Offering Free Gift
In order to trigger visitors’ desire to buy in the roadshow, it is necessary to make strong purchase information. You need to determine what free gift to give if a visitor buys a product from you in the roadshow. The weight of the gift is also important. It needs to be at least 600 grams so that customers can feel the value. At the same time, try to choose a gift with high value.
- Lucky Draw
Having a lucky draw is an attractive idea to draw in visitors for a roadshow. However, this idea tends to used by many exhibitors. So, if you are having a lucky draw, the value of your gifts must be of higher value. The award must be high and you need to let visitors know their winning rate so this will increase their interest to participate in the lucky draw.
7. Staff Arrangement
The entire roadshow must have a leader to organize and lead the whole process. He/She needs to coordinate and supervise the team members.
The leader is the soul of the whole activity. He/She has to mobilize, ensure attendance, distribute sales tasks, report sales changes in a timely manner. He/She also has to organize cheering slogans, guide on-site personnel sales, resolve unexpected situations, after sales summary, comment activities and individual performance.
Therefore, the selective leader requires cohesion, can mobilize the team members, having comprehensive knowledge about company products, understand the position and responsibilities of each team member.
8. Hiring MC
If you want your roadshow to be even more successful, and you have an extra budget for you to spend, then you should consider hiring an MC. The MC will directly influence the stage performance. When you choose an MC, you need to make sure that he/she has an extraordinary passion, affinity, rendering, control, resilience and understand the main selling points of your company products.
The MC needs to be very clear about your products in the roadshow. He/She needs to know the purchase information, the program flow of the event, and the in-depth communication with the performers of each program. Besides, the MC also need to know if any free gifts to give away to visitors on the roadshow and how many free gifts are prepared to give away.
If you hire the MC from outside, you need to brief him/her all the company’s arrangements and request the MC to follow strictly. If the MC is not so familiar with your company’s products, you can have staff in your company to cooperate with him/her. After all, the best MC is still the internal staff of the company. If you have a candidate, it is best for you to have the staff to be the MC for your roadshow and you can save the cost of hiring one.
Effectively Take Your Show on the Road
Having roadshow can be effective for you to reach out to your targeted audiences. The Roadshow offers a unique and inspirational new marketing initiative that takes your business or organization onto the streets and directly to the people so that people can see your brands or products at various venues. The value you put on your company logo, leaflets, banners, and posters are being shown to thousands of people and businesses throughout the tour.
If you want your marketing campaign getting known by a large number of people, then the ideal solution would be the event roadshow. Because if your audiences don’t know you exist, how will they ever do business with you?
Exhibiting by doing a roadshow can be an effective way to promote your services or products to targeted consumers. It is also a great way to create brand awareness. An event which is focused on a specific audience will help to achieve your sales goals and revenue on a tight marketing budget. You will run your business efficiently with the tour of a roadshow by only spend a small portion of the cost of broadcast advertising.
In addition, you can also conduct market testing so you can gain feedbacks and gather more information on the product or services that your company provided. The most beautiful thing is, roadshows can also create the opportunities for B2B trading and make it rather possible for you to establish a strong client database.
If you are in need of an experienced planner to provide you with roadshow marketing ideas or to design, plan and advising on your roadshow events, you are welcome to contact us as we have all the resources in place to assist in making your event a great success.