Trade show rental systems are as effective as their design, layout, and use. Here are some tips to help you get the maximum profit from your rented displays:
- Find out why you should consider a Custom Rental Trade Show Exhibit. Advantages of renting your custom booth.
- A rented display can bring you profitable results if you capture visitors’ interest.
- When reserving your booth space, check with the show’s management regarding your neighboring booths. For your best results, try to avoid being near companies that demonstrate anything noisy, draw large crowds to their presentations, or spill over the edges of their allotted space.
- Your booth display signs should pull potential customers into your exhibit. Use your signs to tell prospects what you do and what you offer. Emphasize what’s in it for the customer, and they’ll come in for a closer look.
- When you receive the exhibitor manual after being accepted to a show, read through it in detail as soon as possible, and send back any required forms immediately. The manual has critical information such as move-in times, access schedules for the loading dock, etc. Distribute important information from the manual to anyone else who needs it – such as your trade show booth display builder, booth staff, graphics providers, etc.
- Rented booth components don’t need to look generic. We will discuss some of the details, inexpensive ways to dress up a rented display and give it a custom look.
Is a Custom Rental Trade Show Exhibit Right for You?
Why use a custom rental trade show exhibit? Primarily because buying your booth display can be a drag on your business. It means being saddled with ownership costs of maintenance, repairs, storage, etc. On the other hand, renting booth elements increases your design flexibility while greatly reducing your costs.
A designed-to-order booth presents a strong, solid image for a company. And almost anything is possible – any size, colors, materials, themes, shapes – in a custom rental trade show exhibit. You can rent a really unique display system for a fraction of the expense of owning it.
You can even use the same rental display for an entire year of trade shows, for a solid, recognizable look without the long term commitment that comes with purchasing. Ask your supplier if you’re eligible for a discount if you rent an exhibit for more than one event.
You can put together a really custom look by accessorizing with rental trade show booth elements such as graphics, lights, plants, furniture, and other fixtures.
Many suppliers of custom trade show rental exhibits allow you to design your booth online and order it directly from their website, saving you time and money. It’s a good idea to research several trade show rental suppliers’ websites or literature to get a feel for what’s available before you make your final design decisions.
Trade Show Booth Rental Design Ideas
Your trade show booth rental can be dressed up with a few inexpensive items to prevent a generic display look. Here are some design ideas:
Bold, colorful vinyl banners and other graphics can be made very inexpensively, but they provide excitement, uniqueness, and focus to your exhibit.
Plants and Flowers
For a warm, inviting ambiance, add a few plants or flowers to your trade show booth rental. Although you can usually rent them from the expo’s equipment supplier, your cheapest bet will be a local florist; contact a florist in the city hosting the event and ask if they provide rentals or have currently discounted items.
High-quality silk or other artificial plants and flowers are the best choices since hot lights and the busy environment of the event can be hard on plants. Be sure any plants are out of the way of traffic and not hiding any part of your display.
Keep your trade show booth rental stylishly organized by providing decorative caddies to contain pens, premium gifts or other giveaways, and any other supplies you’ll be using constantly during the show.
Be sure everyone in your booth understands the importance of keeping these items neat and tidy throughout the event.
If you use storage items themed to your business, so much the better: corral your pens in small flower pots if you’re in the gardening business, in mugs if you’re in the coffee or tea business; keep business cards in a toy farm vehicle if you’re in agricultural business, etc. You’ll be memorable!
You can have better, less expensive, and more stylish furniture in your trade show booth rental if you get it through a local-to-the-event furniture rental company.
The expo’s equipment supplier will have a hard time beating the deal you can get locally, and if you go through the supplier your exhibit’s furniture will look just like everyone else’s.
If the show’s management complains about your using an outside vendor, explain that the official equipment provider doesn’t supply the furniture you need.
Wastebaskets and Lights
You’ll have a bigger selection and lower prices on wastebaskets, lights, and extension cords for your trade show booth rental if you purchase them locally and donate them to a charity after the show. (Plus you can deduct the donation on your business’ taxes.)
The show management will be happy to rent you these same items at much higher prices, but a quick trip to the local hardware or variety store can yield big savings on these items.
Trade Show Booth Rentals That Get Noticed
Trade show booth rentals can be just as effective as custom exhibits, and much less expensive. Here are ways to get your display noticed:
Get Your Exhibit Noticed
Make your display striking and different to capture visitors’ attention. Some ideas:
- Unusual colors are refreshing and attract the eye. Lime green, bright purple, pink, and other non-standard hues will make you stand out against the traditional business shades of blue, gray, and red.
- Stark simplicity can also be a standout in a roomful of busy displays.
- Large, bold vinyl banners or other graphics are another cost-effective way to get trade show booth rentals noticed.
Make Your Identity Known
Be sure your company’s name and logo are bold and conspicuous. Don’t make people walk by wondering who you are or what you provide.
Use color, lights, or a moving banner to establish your identity at the expo.
And most importantly, be sure your name and logo are clear and legible. Banners and signs with hard-to-read fancy fonts and cryptic logos are a waste of money. No one has time to stand around studying and decoding them.
Communicate the Benefits
Decide what benefits your customer derives from using your product or service. Write up some clear, concise, compelling statements communicating these benefits – use short, snappy statements that can be easily read and understood.
Have these statements printed on graphic panels, signs, and headers in an easy-to-read font.